Saban Brands and The CW Partner Up For Saturday Mornings

We already know about this, but its worth posting. Saban Brands on their official website released their press release on their partnership with the CW for Saturday Mornings. As you all might already know, Saban Brands under the name "Kidsco Media Ventures LLC" acquired all the rights to 4Kids assets, except for Yu-Gi-Oh! which went to Konami. The press release doesn't reveal much in the line of shows, but we do know that Power Rangers will comeback to broadcast TV and Yu-Gi-Oh! will stick around since The CW has rights to air them until 2016. 

To see for yourself, read the press release from their official website. Download it here.

FOR IMMEDIATE RELEASE

Saban Brands Partners with The CW to Launch Five-Hour Kids Television Block

National broadcast and online footprint connects and entertains kids with action/adventure and comedy programming

Los Angeles (July 2, 2012) – Kidsco Media Ventures LLC, an affiliate of Saban Brands, will supply programming for The CW Network’s five-hour, Saturday morning kids television block, allowing the company to create a revitalized and branded block with powerful programming and promotion. The block will be anchored by key franchises such as Power Rangers and Yu-Gi-Oh!, in addition to other marquee, soon-to-be- announced action/adventure and comedy shows. The company plans to re-brand the daypart, which will air on The CW Saturday mornings from 7 a.m. -12 p.m. starting this fall.

“Saban Brands is back in the kids’ television business in a BIG way!” said Elie Dekel, President, Saban Brands. “The broadcasting block represents a unique opportunity for us to be the premier destination for action/adventure and comedy on Saturday mornings, while delivering what kids want online and on mobile 24/7/365.”

The new block will provide the company’s programming, brands, and marketing initiatives with access to 110 million households – a truly national audience, reaching 10 million more homes than anything delivered through cable. Furthermore, with the broadcast entity comes a passionate and dedicated online audience of kids, thereby providing an additional platform on which to connect with fans and viewers. A robust new website will also be launching, providing exciting content and activities that will keep kids engaged 24/7/365.

“We are very excited to partner with Haim Saban and Saban Brands, an individual and a company with a celebrated history of creating and distributing world-class children’s programming,” said John Maatta, Chief Operating Officer, The CW. 


“The association with Saban and the programming and marketing they will bring to us will be a great asset for The CW and its affiliates on Saturday mornings.”

This new partnership with The CW continues Saban Brands’ dramatic growth since reacquiring the Power Rangers property in 2010. About to celebrate its 20th season, Power Rangers is the brainchild of Haim Saban.